Physical activity (PA) has shown to mitigate many of the common side effects of cancer treatments. The promotion of PA by health care professionals (HCPs) can facilitate the adoption of PA by patients with cancer. Drawing on an empirical ethics of care approach, this article explores how the delivery of PA recommendations is done within clinical cancer care. Based on 175 observations of consultations between doctors, nurses and patients and interviews with 27 doctors and nurses, we show how delivering PA recommendations was related to four care practices: “adjusting information to match the patient’s needs and situation,” “managing current and anticipated treatment-induced side effects,” “using visual aids and quantifiable data,” and “maintaining a good relationship between the patient and the HCP.” Drawing on these findings, we discuss strategies to strengthen the delivery of PA recommendations in clinical cancer care.